Apple may have finally gotten too big for its unusual corporate structure

Matthew Yglesias via Vox:

Apple isn’t like that. If you look at their executive team you’ll find that there’s no senior vice president for iPhone who works alongside a senior vice president for Mac. Nobody is in charge of Macs or iPhones or iPads or really anything else, because Apple is almost entirely functional.
Functional structures, more broadly, allow for collaboration. Apple is able to develop features like continuity across multiple Apple devices or use a chip developed for the Apple Watch to power the new TouchBar in part because its top executives are responsible for things like “software engineering” and “hardware technologies” (i.e., chip development) rather than for specific products.

Sebuah artikel menarik tentang bagaimana struktur organisasi Apple mempengaruhi pengembangan produknya, terlebih lini Mac.






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