Laporan terbaru dari Ingrid Lunden via TechCrunch:
Sources tell us that the company is close to acquiring Shazam, the popular app that lets people identify any song, TV show, film or advert in seconds, by listening to an audio clip or (in the case of, say, an ad) a visual fragment, and then takes you to content relevant to that search.
We have heard that the deal is being signed this week, and will be announced on Monday, although that could always change.
One source describes the deal as in the nine figures; another puts it at around £300 million ($401 million). We are still asking around. Notably, though, the numbers we’ve heard are lower than the $1.02 billion (according to PitchBook) post-money valuation the company had in its last funding round, in 2015.
Dengan akuisisi ini Apple bisa menambahkan teknologi pengenalan lagu milik Shazam ke iPhone via Siri yang akan melengkapi Apple Music. Dan tidak menutup kemungkinan juga Apple menghilangkan integrasi Shazam dengan layanan streaming musik lainnya.
Atau bisa saja mereka akan menggunakan teknologi Shazam untuk perangkat speaker pintar HomePod. Let the time tell.
Baik Apple dan Shazam telah mengumumkan secara resmi mengenai akuisisi ini. Berikut penuturan juru bicara Apple Tom Neumayr (via Businnes Insider):
“We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
Pihak Shazam yang diwakili oleh Giovanni Bossio:
“We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”