Nick Thompson lewat Wallpaper Magazine merilis hasil wawancaranya dengan Apple Chief Design Officer, Jony Ive. Dalam wawancaranya, Jony Ive memberikan informasi seputar Apple Park serta iPhone X.
And criticism of the building’s hunkering insularity seems to misunderstand what it is there to do. It is a building about process. And Ive is clear that for his design studio as for all Apple employees, it will mean a new way of working. ‘That’s one of the things that I am absurdly excited about. At the moment, there are a number of physically really disconnected design studios, and now we can share the same studio. We can have industrial designers sat next to a font designer, sat next to a sound designer, who is sat next to a motion graphics expert, who is sat next to colour designer, who is sat next to somebody who is developing objects in soft materials. And adjacent to every set of closed offices there is a very large open area of collaboration. It’s not just a corridor; these are large spaces that are repeated all the way around the building.’
But the thing that has made the iPhone the absolute game-changer is its multi-touch screen – it’s a point that many missed at its launch, including Blackberry, much to its cost. Multi-touch technology meant that a single object could be a million different things at the same time.‘If you think of what multi-touch afforded, on the one hand it was so powerfully intuitive, because you could directly manipulate content,’ says Ive. ‘But because it wasn’t effected by physical buttons, you could create an interface that was very specific to an application. That’s why the App Store could be and you could have such an extraordinary range of applications and user interfaces.’