Bozoma Saint John ketika diwawancarai oleh Mark Sullivan dari Fast Company:
Yeah, it’s important, it really is important. Human curation allows you to have the emotion and feel music, because it is a very emotional thing. It makes you feel happy, it helps you when you are feeling sad, gets you pumped up, calms you down. You want me to keep going? Because I could preach. I think it is a very emotional thing and you should treat it as such. We as humans have that and we can express it.
Ada satu hal yang membedakan Apple Music dari layanan streaming lainnya yaitu kurasi manual untuk playlist dan rekomendasi lagu. Dengan kurasi manual, Apple Music diharapkan lebih tepat dalam menyarankan lagu atau playlist ke pengguna berdasarkan pilihan artis dan genre.
Selain Apple Music, Apple News juga dikurasi secara manual. Alasannya? Saya rasa sama dengan apa yang diungkapkan oleh Bozoma Saint John.
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