Fast Company baru saja menerbitkan daftar 50 perusahaan paling inovatif di dunia. Apple, berada di urutan pertama. Apple dinilai menjadi perusahaan yang paling ambisius dalam menghadirkan pengalaman penggunaan terbaik. Mulai dari membuat chip prosesor khusus untuk iPhone, iPad Apple Watch sampai AirPods, teknologi AI di perangkat untuk memproses foto hingga manajemen daya baterai, dan teknologi ARKit yang diyakini akan populer di masa depan.
But creativity is more than skin deep—and Apple’s approach to the hardware and software engineering that creates its experiences has never been more ambitious. Other makers of phones and tablets buy the same off-the-shelf chips as their competitors. Apple, by contrast, designs its own chips—so an iPhone packs a processor designed specifically optimized for Apple’s operating system, apps, display, camera, and touch sensor. The company has gotten so good at chip design that the A10 Fusion inside the iPhone 7 trounces rival processors in independent speed benchmarks.
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