CEO Apple, Tim Cook baru saja menulis sebuah opini di halaman Time.
Dalam tulisannya, Tim Cook mengajak para pengguna teknologi dan layanan online untuk semakin peduli akan pentingnya perlindungan akan data pribadi.
That’s why I and others are calling on the U.S. Congress to pass comprehensive federal privacy legislation—a landmark package of reforms that protect and empower the consumer. Last year, before a global body of privacy regulators, I laid out four principles that I believe should guide legislation:
First, the right to have personal data minimized. Companies should challenge themselves to strip identifying information from customer data or avoid collecting it in the first place. Second, the right to knowledge—to know what data is being collected and why. Third, the right to access. Companies should make it easy for you to access, correct and delete your personal data. And fourth, the right to data security, without which trust is impossible.
Ini bukan kali pertama CEO Apple menyerukan perlindungan atas data pribadi konsumen.
Pada tahun 2002, Steve Jobs pernah menyampaikan hal senada:
“Privacy means people know what they’re signing up for — in plain English, and repeatedly,” he said.
Tulisan Tim Cook ditutup dengan kalimat yang sangat apik.
Technology has the potential to keep changing the world for the better, but it will never achieve that potential without the full faith and confidence of the people who use it.